Promoting the sustainable management of aquatic ecosystems through fishing hook reforms

A conservation movement with supporters in over 30 countries. Our conservation partners include national fishing bodies, tackle manufacturers and fisheries

Sustainable Development

Circle hook use is compatible with UN-Sustainable Development Goal 14

Catch & Release

We promotes successful catch and release, and believe all returned fish should have the maximum survival opportunity to successfully breed and grow bigger


In support of both World Sea Turtle Day and Sea Turtle Week in 2018, we launched our circle hook infographic. Highlighting the importance of using certified non-offset circle hooks to aid live release of marine by-catch species.